In this book, author Jim Collins tries to answer the question “why did some companies start from a normal/good/bad performance to achieve great results later”. A case study method was used where companies fitting the criteria of such performance leap were chosen, and another set of companies with roughly comparable performance and industry were chosen as comparisons. Collins and his research team then tries to look for patterns in the good-to-great companies.
I really enjoyed reading this well researched book. In many instances it’s as if Mr. Collins was reading my mind. As I thought “well, what if x happens”, and his next section would address x. Many insights were dispensed in this manner, demystifying many common beliefs about a successful company or leader. I highly recommend this book.
I feel I can’t do justice to the insights of the book without all the context, so here’s the ending thought from the book for you to think about what’s your motivation for greatness:
When all these pieces (from the book) come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.